The land
Cocoa pods harvested, coffee dried in the sun and bananas prepared for market: family life across Saint Catherine, Clarendon and Saint Ann was shaped by the rhythms of the soil.
From Jamaica to a global stage
Our story
A country-house boy’s vision brought a family’s century-long relationship with farming and market trade into conversation with the future of global enterprise.
The realisation
The Caribbean helped form global agriculture, yet the farmers and communities behind that prosperity were repeatedly excluded from the value they created.
The company
WiBC was conceived as a platform to reconnect those threads—honouring the past while building enterprise through collaboration, sustainability and shared prosperity.
The next chapter
The legacy will not be measured by scale alone, but by stronger land, recognised crafts, resilient communities and stories allowed to endure.